Smarter Sheep

Terry Storch kicked off my morning with a session on Maximizing our Outreach. Terry is such a forward thinker. i was really inspired by some of the things he had to say regarding using technology to spread the Gospel message. Here’s some of my notes from the session.

Reach = verb, to succeed in making contact with, influencing, impressing, interesting, convincing, etc.

Leveraging technology for Jesus
1.1 Billion people online.

First time visitor is really the person who hit your website.
What are we delivering to them that someone who hits the website regularly?

Fortune magazine labeled 2007 the year of online video.
•    Google / youtube
•    Myspace
•    AplleTV
•    Ps3, wii xbox 360, mediacenter
•    Nbc, cbs, abc, fox
•    Brightcove / 2008 presidential election
•    Juiced.com

It’s not about a building anymore… how are we going to leverage technology?

Why now?
•    Technology is better than it has ever been:
o    High speed connections
o    Simple tools
o    AppleTV etc.
•    Users:
o    Can still stay connected even when not there
o    Empowered with user personalization
•    Content:
o    User driven
o    Custom quality

How?
•    Traditional
o    Podcasting
o    Video Podcast
o    Streaming content
•    Non-Traditional
o    Gaming devices – xbox 360, Wii, PS3 etc.
o    Vista, Media Center
o    Personalized streaming content
o    Emerging IPTV offerings
o    Personalize streaming media content

What’s next?
IPTV
Immersive environments!

Web 1.0 fat, slow, static
Web 2.0 clean, fast, dynamic
Web 3.0 Clean, fast, dynamic, immersive

Now is the time!
Reach is no longer an opportunity or an option but now a requirement.
World population is exploding.

Do anything short of sin to get the word about Jesus out.
Leverage volunteers before and after weekend experiences etc.